Great tools aren’t enough.  You need the right people too.

Hey there, we’re the faces behind Stay AI — the right tool for e-commerce subscription management. Growth happens with us.

We’re backed by leading investors and supporters

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Our founding

In 2018, Pierson and Gina founded Lunar Solar Group, one of the fastest-growing digital marketing agencies. Pierson led acquisition, while Gina championed retention marketing, which covered strategy for email, SMS, loyalty, referrals, and subscription management.

Their work in subscription management helped launch and scale ecommerce programs for top brands like Olipop, Super Coffee, and VitaCoco.

By 2021, after years of building solutions for hundreds of brands on legacy platforms, they realized that the available technology treated subscriptions as mere payment collectors rather than the performance channel they knew it could be.

“There were no tools in the market that allowed you to run A/B tests or market new products to subscribers. Once you got a subscriber, you just hoped they didn’t cancel.”- Gina

The idea for Stay was born — A subscription platform where you could A/B test free gifts to cut down churn; you could use cross-sells to boost AOV; and where all tools were drag and drop so it was easy for anyone (not just developers) to use.

Stay was built for marketers, by marketers. We continue to be the market leader in the e-commerce subscription space, constantly introducing new features to help merchants grow and scale their subscription businesses.

Leadership team



Gina Perrelli \

Co-Founder, CEO
LinkedIn

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Victoria Pennick \
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VP of Finance & Operations
LinkedIn

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Taylor Cawiezell \
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Co-Founder, Innovation
LinkedIn

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Stephanie Brubacker \
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CTO
LinkedIn

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Karin Brashears \
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Director, Product
LinkedIn

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Timothy Fraser \
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Director, Customer Experience
LinkedIn

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Amir Torabi \
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Head of Partnerships
LinkedIn

Get to know us

Enhance engagement through personalized offers.

Learn from our experts and get inspired

See real results from our merchants

Explore all the features you’d get with Stay

Join the team making subscriptions more impactful

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